In a click-bait culture where traditional marketing can be hit and miss, authors can have a hard time finding the right space and marketing tactics for their work. As a result, some authors have turned to their own forms of marketing on social media.
By Kenna MacTavish “Get it, you’ll love it!” was what a friend messaged me in April 2020 in response to a lockdown muttering I had about possibly downloading TikTok. Fast-forward a year and I do, indeed, love it. The fact that I currently fill up with my days researching social media platforms and books meant … Continue reading What TikTok has taught me about book culture, as a researcher of book culture