In a click-bait culture where traditional marketing can be hit and miss, authors can have a hard time finding the right space and marketing tactics for their work. As a result, some authors have turned to their own forms of marketing on social media.
Claryss Kuan dives into the Facebook group, Subtle Asian Traits, exploring how it has become wildly popular and why we need more shared spaces just like it.
Olivia Jay discusses How Millennials and Gen Z K-pop fans are using social media to enact change.
By Kenna MacTavish “Get it, you’ll love it!” was what a friend messaged me in April 2020 in response to a lockdown muttering I had about possibly downloading TikTok. Fast-forward a year and I do, indeed, love it. The fact that I currently fill up with my days researching social media platforms and books meant … Continue reading What TikTok has taught me about book culture, as a researcher of book culture
Just delete Facebook. Easy. No more worrying about your profile being compromised, no more guilt about hours of mindless scrolling, no more stale memes to contend with. You’ll have your life back! You’ll really connect with people! And the best part: there’s absolutely nothing stopping you from making the decision to leave. Or so it … Continue reading A complicated web: deleting social media is easier said than done