In a click-bait culture where traditional marketing can be hit and miss, authors can have a hard time finding the right space and marketing tactics for their work. As a result, some authors have turned to their own forms of marketing on social media.
If there’s one thing I respect from an author, it’s when they know their world. When I read about the deserts of Arrakis or the seven kingdoms of Westeros, it feels like the author has actually lived there. Prolific fantasy author George R.R. Martin has a fascinating metaphor for this, suggesting that there are two types of writers: architects and gardeners. Architects meticulously plan beforehand, while gardeners plant the seed of their story and let the seasons tend to it. Yet, even Martin concedes that writing isn’t so binary, and that writers are often a mixture of both. I’ve always considered myself mostly a gardener. However, I recently decided to test my architectural mettle and build a fictional world from the ground up. In doing so, I discovered a whole new branch of writing in the digital age—the world of novel writing software. Gone are the days of J.R.R Tolkien’s drawers overflowing with maps of Middle Earth. Now the kids are using technology.
